This statistic is based on a survey conducted in 2016. It describes the opinions of North American and European healthcare professionals about their organization's focus in 2016 and 2021. Some 30 percent of respondents stated that their organization is equally focused on mass-market and personalized approaches, as of 2016. However, 54 percent expected that this will be the focus in five years time.
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Oxford Economics, & SAP. (April 12, 2016). Opinions of healthcare professionals about their organization's focus in 2016 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, und SAP. "Opinions of healthcare professionals about their organization's focus in 2016 and 2021." Chart. April 12, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, SAP. (2016). Opinions of healthcare professionals about their organization's focus in 2016 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, and SAP. "Opinions of Healthcare Professionals about Their Organization's Focus in 2016 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2016, /statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics & SAP, Opinions of healthcare professionals about their organization's focus in 2016 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/726832/healthcare-professionals-about-their-organization-s-focus/ (last visited July 28, 2026)
Opinions of healthcare professionals about their organization's focus in 2016 and 2021 [Graph], Oxford Economics, & SAP, April 12, 2016. [Online]. Available: /statistics/726832/healthcare-professionals-about-their-organization-s-focus/
