This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying decorative cosmetic products, such as foundation, lipstick and mascara, broken down by age group. For both ** to ** and 30 to 59 year olds the most important factor when buying cosmetics is the quality of products, with ** and ** percent of respondents, respectively, using this as a criteria for their purchases. In contrast ** percent of those aged 60 and over said that they base their cosmetic buying decisions on value for money, making this the most important criteria for the older age group.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (June 1, 2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Based on Which Criteria Do You Usually Select Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? ÌÇÐÄÆƽâ°æ, /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/ (last visited August 05, 2026)
Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/722723/cosmetics-buying-criteria-among-women-by-age-united-kingdom-uk/
