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In 2024, the United States was the leading international travel market in Florence based on the number of tourist arrivals. That year, travel accommodation establishments in the popular Italian destination recorded around ** arrivals from the United States, the highest figure reported to date.

How many tourists visit Florence every year?

In 2024, the total number of tourist arrivals in Florence, including inbound and domestic visitors, exceeded **** million, catching up with pre-pandemic levels. In contrast, the number of overnight stays in Florence remained still significantly below the peak from 2019.

Hotel and non-hotel establishments in Florence

In 2024, there were over ***hotels in Florence, most of which were rated as three-star establishments. When looking at the number of non-hotel accommodation establishments in Florence that year, the destination reported almost businesses, including roughly *** farmhouses and over *** bed and breakfasts.