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Women’s lingerie market value worldwide from 2018 to 2027 (in billion U.S. dollars)*

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Sources

Release date

November 2020

Region

Worldwide

Survey time period

as of 2020

Supplementary notes

*This ÌÇÐÄÆƽâ°æ estimate is based on the 2027 values and the compound annual growth rate from 2019 to 2027 of 9.4%, which were provided by the source. An exponential development of the market was assumed.

Citation formats

Value of the global lingerie retail market from 2018 to 2027

Published by
Bruna Rocco,
Nov 21, 2020

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of billion U.S. dollars in 2027.

The lingerie market

The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

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Topics

Underwear and lingerie in the UKApparel market in the U.S.Apparel market worldwide Apparel market in the UKHigh street retail in the United Kingdom (UK)
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