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In 2015, the market share of Levi’s amounted to about **** percent in the United States. Wrangler and Wal-Mart’s own label brand of jeans were the next largest jeans companies, both holding a **** percent share of the U.S. market.

Denim jeans market

The denim market is a multi-billion U.S. dollar market, which is set to grow further over the next years. Denim is a durable cotton or cotton-blend twill textile, with jeans being the biggest type of denim product in terms of market size. Denim was first used for clothes worn by workers because it is highly durable. Nowadays, they are one of the most popular types of trousers, especially in the western world. Levi's, Lee, and Wrangler are some of the most prominent jeans brands in the world.

VF Corporation

VF Corporation is an American manufacturer of branded apparel, footwear and accessories. It is one of the leading apparel companies in the world, with its business and brands split into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Jeanswear is a key business segment of VF Corporation, who hold two of the most well-known brands of jeans in the world, in Lee and Wrangler.