The source adds the following information: "Study conducted by Glamuse based on sales figures by category (and their progression) over the year 2020 vs 2019"
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Women's lingerie buyers' profile in France 2020, by gender and type of item
In 2020, women in France were the number one buyers of women's lingerie, with the exception of negligees, for which they were on par with men. The latter represented ** percent of the lingerie gift card clientele. That year, the articles that men bought the most were garters, thongs, and nighties.
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Glamuse. (December 31, 2020). Profile of women's lingerie shoppers in France in 2020, by type of item and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/
Glamuse. "Profile of women's lingerie shoppers in France in 2020, by type of item and gender." Chart. December 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/
Glamuse. (2020). Profile of women's lingerie shoppers in France in 2020, by type of item and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/
Glamuse. "Profile of Women's Lingerie Shoppers in France in 2020, by Type of Item and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2020, /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/
Glamuse, Profile of women's lingerie shoppers in France in 2020, by type of item and gender ÌÇÐÄÆƽâ°æ, /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/ (last visited August 04, 2026)
Profile of women's lingerie shoppers in France in 2020, by type of item and gender [Graph], Glamuse, December 31, 2020. [Online]. Available: /statistics/1240757/women-lingerie-buyers-profile-france-gender-type-item/
