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This statistic shows the women's denim market in the United States based on retail sales from 2004 to 2021. In 2016, the women's denim market was estimated to be around *** billion U.S. dollars. The men’s and women’s U.S. denim retail market was estimated at approximately **** billion U.S. dollars in 2016, according to Euromonitor.
The global denim jeans market is being driven by the expanding urban population; increase in the number of white-collar employees, changing perceptions about "executive wear" and the resulting acceptance of jeans as business casual attire for men. The growing base of women in the workforce also represents a key market force together with other factors such as innovation in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends.