*The calculation was based on variables like World Heritage natural and cultural sites, protected areas, number of species, sports venues, presence of global cities, universities, among others.
Further information about the methodology can be found .
Norway was not included in the study that year.
Citation formats
Evaluation of the tourism demand drivers in the Nordic countries 2023
Non-leisure resources were the best-rated travel and tourism demand driver for Nordic countries analyzed in the Travel and Tourism Development Index (TTDI). In 2023. Sweden got the highest score in this pillar, achieving *** out of seven possible points.
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World Economic Forum. (May 15, 2024). Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/
World Economic Forum. "Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/
World Economic Forum. (2024). Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/
World Economic Forum. "Rating of The Travel and Tourism Demand Drivers in The Nordic Countries in 2023, Based on The Travel and Tourism Development Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/
World Economic Forum, Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index ÌÇÐÄÆƽâ°æ, /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/ (last visited July 26, 2026)
Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index [Graph], World Economic Forum, May 15, 2024. [Online]. Available: /statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/
