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Between the period of 2015 to 2018, the number of shops selling bicycles grew steadily in the Netherlands. In 2015, roughly **** shops were found, whereas by 2018 this increased to over shops selling bicycles in total. Following this growth, the number of shops decreased slightly by *** percent to just under in 2020, but then inched up to again to in 2021 before falling again to shops by 2023.

Most of the total new bicycle sales in the Netherlands were electrical bicycles followed by city bikes. Approximately ** percent of the new bicycle sales were normal tour or city bikes, whereas ** percent were electric bicycles. Furthermore, the share of electric bicycles increased every year, whereas the city bike category saw an annual decrease.

Sales volume of new bicycles decreased

The number of new bicycles that were sold in the Netherlands decreased significantly within the period of 2007 to 2017, although sales started to climb after 2017. In 2007, the sales volume amounted to *** million new bicycles. In 2017, this decreased to under one million sold new bicycles. In the following three years sales remained above one million and the dropped to ** in 2022. Examining the sales value of new bicycles in 2022, over *** billion euros' worth of electric bikes were sold. The sales value of city bicycles almost reached *** million euros; a slight decrease compared with the previous year. 

Export volume electric bikes

The export volume of electric bicycles from the Netherlands to the EU reached a total of ** bikes in 2021. The number of electric bikes exported to non-EU countries increased in 2021 to just over *, down by **** percent compared with 2020.