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In 2017, a survey about snacking trends among British individuals showed that ** percent of respondents stated that they had started to eat more fruit, and vegetables (** percent). The 2017 survey revealed as well, that ** percent of those interviewed reported eating more nut-based snacks and ** percent more rice cakes.

WHO guidelines

The World Health Organization (WHO), recommends consumption of around 400 grams of fruits and vegetables per day. Furthermore, the organization stated that their lack in a daily diet caused approximately three percent of deaths worldwide. Based on its recommendations, the National Health Service (NHS) launched the “5 A Day” campaign to promote healthy eating habits among the UK population. The market value of the health and wellness market in Europe was valued at approximately *** billion U.S. dollars in 2017, and forecast to further increase in the coming years all around the world.

Awareness and motivations

During a survey conducted in the UK in 2016, around ** percent of respondents stated that their main motivation behind a healthy diet was to help towards better health and general well-being. Moreover, another study revealed that a larger share of females than males felt that they possess sufficient knowledge to pass on healthy eating advice to their offspring.