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In 2024, more than Porsche Panameras were sold in South Korea, making it the most sold sports car in the country that year. The market is surged in spite of the sluggish global economy. Apart from sports cars, supercars such as Ferraris and imported luxury cars are also selling very well. Lamborghini, for example, held its first Lamborghini Day in Korea in Seoul in late 2018 and again in November 2019, an indication of the Italian luxury automaker's keen interest.

Porsche drives growth in South Korea's German car market

Porsche became a major player in South Korea's sports car market, which led to a steady rise in the number of German cars registered in the country. While only a few Porsche vehicles were sold in the mid-, the brand grew significantly over the years and gained popularity. Porsche has been experiencing steady growth in South Korea, driven by increasing demand for high-performance and luxury vehicles.   

Steady demand for imported vehicles in South Korea 

The demand for imported vehicles in South Korea had remained consistently high, highlighting a preference for foreign cars. Among such vehicles, German brands continued to hold a leading position, maintaining their dominance. The steady demand for imported cars in South Korea comes from consumers who prefer premium features, advanced technology, and unique designs offered by foreign brands. German automakers like BMW, Mercedes-Benz, and Porsche remained popular, showing their strong appeal in the market.