The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
Citation formats
Windows Cortana VDA use in U.S. 2017, by frequency
The statistic shows the frequency of Windows Cortana use among U.S. adults, by frequency of use, as of March 2017. At that time, * percent of U.S. respondents used Windows Cortana multiple times a day.
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Morning Consult. (March 11, 2017). Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/
Morning Consult. "Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/
Morning Consult. (2017). Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/
Morning Consult. "Microsoft Windows Cortana Virtual Digital Assistant (Vda) Device Usage in The United States as of March 2017, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2017, /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/
Morning Consult, Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency ÌÇÐÄÆƽâ°æ, /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/ (last visited July 30, 2026)
Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: /statistics/696738/united-states-virtual-digital-assistant-ownership-survey-windows-cortana-use/
