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Share of eating styles in selected countries in Europe in 2016*

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Source

Release date

March 2017

Region

Europe

Survey time period

2016

Number of respondents

UK = n(162); Germany = n(174); France = n(153).

Supplementary notes

Date of access is date of release.

* The source describes the different styles of eating as follows:
Cruncher: eat their food forcefully and want to be able to crunch until it's gone. They are often the fastest meal eaters of all four groups, using a more aggressive mouth action - even when eating soft foods. Recipes targeted at this group should fracture upon biting, although fellow diners are likely to notice that they eat loudly.
Chewer: like the sensation of chewing and look for a certain amount of fullness in the mouth when they find a food that is particularly satisfying. These individuals can be either short or long chewers, but what they have in common is a dislike of food that easily breaks up. To counteract this, they'll attempt to turn the food into a moist mass so that they can enjoy chewing for longer.
Smoosher: the arch manipulators of food, using both their tongue and palate to mash the food into a soft mass that can be held in the mouth for a long time. They don't enjoy chewing, but they do like to turn crunchy foods into a 'smoosh' that can be spread throughout the mouth. As such, they process and eat foods slowly.
Sucker: these individuals are preoccupied with sucking out the flavor before chewing and swallowing. They enjoy foods that can be processed in this way for a long time and tend to be slow eaters. Foods that cannot be sucked will be chewed, but not enjoyed at the same level as ones that can be sucked. This group prefers harder foods that they can hold in their mouth for prolong periods.

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Share of eating styles in Europe in 2016

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