1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track. 2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
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Share of mobile dark social clickbacks on shared content in Europe 2016, by category
This statistic presents the share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category. In February 2016, mobile dark social generated ** percent of clickbacks in the style and fashion category.
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RadiumOne. (June 10, 2016). Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. "Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category." Chart. June 10, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. (2016). Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. "Share of Mobile Dark Social Clickbacks of All Clickbacks on Shared Content in Europe in 2016, by Advertiser Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2016, /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne, Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category ÌÇÐÄÆƽâ°æ, /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/ (last visited July 27, 2026)
Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category [Graph], RadiumOne, June 10, 2016. [Online]. Available: /statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
