*Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended March 24, 2019.
**52 weeks ended June 14, 2020.
Citation formats
Vita Coco: coconut water dollar sales in the United States from 2016 to 2020
In 2020, Vita Coco's U.S. coconut water sales amounted to about *** million U.S. dollars, a considerable decrease compared to the previous few years. Vita Coco is responsible for a number of plant-based beverage brands, such as Vita Coco Coconut Water Pineapple and Vita Coco Sparkling Grapefruit.
Plant-based beverage market
In 2018, the value of the plant-based beverage market worldwide stood at an estimated ** billion U.S. dollars. By 2023, however, this number is projected to grow to almost ** billion U.S. dollars. Plant-based beverages were mostly popular in the Asian Pacific region in 2018. While the value of the beverage type is forecast to grow in all regions, it is expected to increase the most in that region specifically.
In 2019, the value of the plant-based food and beverage market had reached approximately ** billion U.S. dollars in both North America and Asia-Pacific. The value of the European plant-based market was roughly half that amount.
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BevNET. (August 31, 2020). Vita Coco coconut water sales in the United States from 2016 to 2020 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/673068/us-coconut-water-dollar-sales-vita-coco/
BevNET. "Vita Coco coconut water sales in the United States from 2016 to 2020 (in million U.S. dollars)." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/673068/us-coconut-water-dollar-sales-vita-coco/
BevNET. (2020). Vita Coco coconut water sales in the United States from 2016 to 2020 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/673068/us-coconut-water-dollar-sales-vita-coco/
BevNET. "Vita Coco Coconut Water Sales in The United States from 2016 to 2020 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/673068/us-coconut-water-dollar-sales-vita-coco/
BevNET, Vita Coco coconut water sales in the United States from 2016 to 2020 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/673068/us-coconut-water-dollar-sales-vita-coco/ (last visited July 26, 2026)
Vita Coco coconut water sales in the United States from 2016 to 2020 (in million U.S. dollars) [Graph], BevNET, August 31, 2020. [Online]. Available: /statistics/673068/us-coconut-water-dollar-sales-vita-coco/
