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Functional water - statistics & facts

Key insights

  • Retail sales of functional beverages in the U.S.
  • ****bn USD
  • Share of water launches featuring a functional claim in the U.S.
  • **%
  • The most desirable nutritional attribute for healthy beverages among U.S. consumers
  • Calcium source

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Overview

Functional water

Alternative plant-based water

Coconut water

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