This statistic shows the results of a survey in which respondents were asked how much the price of soft drinks would have to increase by to discourage them from buying any in the United Kingdom (UK) in 2016. A majority of 24 percent of respondents believe a 50 percent increase in price would discourage them from buying soft drinks, followed by 22 percent who believe current prices are already too much.
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Harris Interactive. (May 1, 2016). The average price of a 330ml can of sugary carbonated soft drink is 69p. What price would discourage you from buying it? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. "The average price of a 330ml can of sugary carbonated soft drink is 69p. What price would discourage you from buying it?." Chart. May 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. (2016). The average price of a 330ml can of sugary carbonated soft drink is 69p. What price would discourage you from buying it?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. "The Average Price of a 330ml Can of Sugary Carbonated Soft Drink Is 69p. What Price Would Discourage You from Buying It?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 May 2016, /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive, The average price of a 330ml can of sugary carbonated soft drink is 69p. What price would discourage you from buying it? ÌÇÐÄÆÆ½â°æ, /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/ (last visited August 04, 2026)
The average price of a 330ml can of sugary carbonated soft drink is 69p. What price would discourage you from buying it? [Graph], Harris Interactive, May 1, 2016. [Online]. Available: /statistics/659703/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/