ÌÇÐÄÆƽâ°æ

Heineken ***, the non-alcoholic beer launched by Dutch beer producer Heineken, was the most successful innovation in the Netherlands in 2017. Since its introduction, the alcohol-free beverage had an average weekly turnover of over ** euros. This was roughly half of the most successful introduction a year later. In 2018, Coca-Cola’s Fuze Tea reached an average turnover of just under ** euros a week.

 Combined turnover lowest in 2018 

  Between 2006 and 2018, the 20 most innovative FMCG products had a combined weekly turnover of between *** and *** million euros per year on average. In 2018, this combined turnover reached the lowest point in the last 12 years. Its turnover peaked in 2007, at *** million euros.

Unilever most successful innovator

  In 2018, FMCG companies made approximately *** million euros from new product launches. Unilever was the most successful innovator this year. Of the total new product turnover, Unilever was responsible for over ** percent. This year, Unilever launched products such as Knorr Trattoria and Hertog Singles.