All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 2,028 adults aged 18 to 34 (Millennials) and 2,047 adults aged 35 to 55 (Generation X). The figures have been weighted and are representative
of 18 to 34 GB adults and 35 to 55 GB adults.
Citation formats
Reasons for switching banks for Millennial generation in the United Kingdom (UK) 2016
This statistic illustrates the reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) as of **. It can be seen that ** percent of Millennials stated that they would consider changing supplier due to cash incentives.
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Experian. (January 21, 2016). Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/
Experian. "Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016." Chart. January 21, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/
Experian. (2016). Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/
Experian. "Reasons That Would Encourage The Millennial Generation to Switch Banking Service Provider in The United Kingdom (Uk) 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jan 2016, /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/
Experian, Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016 ÌÇÐÄÆÆ½â°æ, /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/ (last visited August 05, 2026)
Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016 [Graph], Experian, January 21, 2016. [Online]. Available: /statistics/513935/reasons-that-would-encourage-the-millennial-generation-to-switch-bank-united-kingdom/