* The original survey question was phrased as follows:
"QD5.3 To what extent are you comfortable or not with the fact that online marketplaces use information about your online activity and personal data to tailor advertisements or content to what interests you?"
Citation formats
Levels of comfort with data collection by online marketplaces in Belgium 2016
This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online ads or content in Belgium as of . During the survey period, it was found that ** of respondents reported that they were very comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
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European Commission. (June 9, 2016). Distribution of comfort levels with data collection and use by online marketplaces in Belgium as of April 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/
European Commission. "Distribution of comfort levels with data collection and use by online marketplaces in Belgium as of April 2016*." Chart. June 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/
European Commission. (2016). Distribution of comfort levels with data collection and use by online marketplaces in Belgium as of April 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/
European Commission. "Distribution of Comfort Levels with Data Collection and Use by Online Marketplaces in Belgium as of April 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2016, /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/
European Commission, Distribution of comfort levels with data collection and use by online marketplaces in Belgium as of April 2016* ÌÇÐÄÆƽâ°æ, /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/ (last visited August 03, 2026)
Distribution of comfort levels with data collection and use by online marketplaces in Belgium as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: /statistics/629896/levels-of-comfort-with-data-collection-by-online-marketplaces-in-belgium/
