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Apple’s iOS led the Italian mobile operating system (OS) market until 2013. That year, Android took over. The years from 2010 to 2014 were the period of steepest growth for Android. In the following years, Google's OS Android continued to gain market share, albeit at a slower pace. In 2023, Android occupied a market share of under ** percent, decreasing from the previous year.

Apple’s competitors

Apple’s market share showed a fluctuating trend in the 2022. In line with the European average, the majority of smartphones used in Italy were running on Android in 2023.

A new OS on the horizon

As a consequence of the Huawei U.S. ban, Google refused to renew Huawei Android license in May 2019. In August 2019, the Chinese manufacturer announced its operating system, Harmony. Huawei had a great customer base in Italy. However, the odds that Harmony will manage to disrupt the mobile OS market are low: in the past, Microsoft and Blackberry's attempts to launch alternative operating systems failed to take off.