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Between February 2016 and October 2025, the market share of Apple’s mobile operating system iOS has . This is part of a larger trend: iOS’ market share has been in decline since 2012, when it peaked at ** ±è±ð°ù³¦±ð²Ô³ÙÌýbefore Android took over.

Apple’s main competitor

In terms of the number of devices, Android was the undisputed market leader: its market share grew steadily in Italy, reaching almost ** percent in 2019. However, Apple ruled in terms of app sales: its revenues from global app sales were almost twice as large as those of Android. On the Apple App Store, around **** thousand apps cost less than a U.S. dollar.

Android’s predominance

Android’s predominance in the country was closely tied to the prevalence of Samsung and Huawei smartphones in Italy. Since Google decided to terminate Huawei’s Android license in ***, Huawei announced the launch of its operating system, Harmony. The open-source version of Android, however, will still be available for Huawei smartphone users. Being unlikely that the new operating system will take off outside of China, Android seems well-positioned to continue to lead the Italian market.