In Italy, the market of portioned capsule coffee is getting bigger. The sales volume increased from *** billion units sold in 2014 to billion units in 2018, thanks to an increasing demand. In fact, the average consumption of coffee capsules in Italian households went from *** units a year in 2016 to an average of *** capsules a year in 2017.
Market of coffee capsules
 
In Italy, the coffee capsules market is dwarfed by the market of roast coffee used for moka pot (a more traditional coffee maker). Nevertheless, the capsules segment had a volume of 69 million units and a value of *** million euros in 2018.
Coffee pods and capsules
 
More in general, coffee in pods or capsules has gained shares in the market. In the household segment, the market share of coffee pods and capsules went from **** percent in 2014 to **** percent in 2018. However, the coffee pods and capsules consumed in workplaces seemed to have decreased slightly from **** percent in 2014 to **** percent in 2018.
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BEVERFOOD.com Edizioni Srl. (August 1, 2019). Total sales volume of portioned capsule coffee sector in Italy between 2014 and 2018 (in billion units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/
BEVERFOOD.com Edizioni Srl. "Total sales volume of portioned capsule coffee sector in Italy between 2014 and 2018 (in billion units)." Chart. August 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/
BEVERFOOD.com Edizioni Srl. (2019). Total sales volume of portioned capsule coffee sector in Italy between 2014 and 2018 (in billion units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/
BEVERFOOD.com Edizioni Srl. "Total Sales Volume of Portioned Capsule Coffee Sector in Italy between 2014 and 2018 (in Billion Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2019, /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/
BEVERFOOD.com Edizioni Srl, Total sales volume of portioned capsule coffee sector in Italy between 2014 and 2018 (in billion units) ÌÇÐÄÆƽâ°æ, /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/ (last visited August 02, 2026)
Total sales volume of portioned capsule coffee sector in Italy between 2014 and 2018 (in billion units) [Graph], BEVERFOOD.com Edizioni Srl, August 1, 2019. [Online]. Available: /statistics/612205/sales-volume-of-portioned-capsule-coffee-sector-in-italy/
