The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer.
According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).
Citation formats
Share of users of the top 10 social media platforms among young women in Finland 2016
This statistic shows the user share of the most popular social media services among 13 to 29-year-old women in Finland in 2016. During the period under survey, more than 90 percent of the respondents stated they used the social media service WhatsApp.
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ebrand Suomi Oy, & City of Oulu. (September 1, 2016). Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/
ebrand Suomi Oy, und City of Oulu. "Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016." Chart. September 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/
ebrand Suomi Oy, City of Oulu. (2016). Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/
ebrand Suomi Oy, and City of Oulu. "Share of Users of The Top 10 Social Media Services among 13 to 29-year-old Women in Finland in 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2016, /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/
ebrand Suomi Oy & City of Oulu, Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016 ÌÇÐÄÆƽâ°æ, /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/ (last visited August 05, 2026)
Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016 [Graph], ebrand Suomi Oy, & City of Oulu, September 1, 2016. [Online]. Available: /statistics/601904/share-of-the-most-popular-social-media-services-among-young-and-teenage-women-in-finland/
