According to the source the average respondent (n=2618) was 19.8 years old and used social media from 13 to 17 hours per week. 68% of the respondents were women. Based on own calculations the total number of responding women was estimated to be 1,780 and the total number of responding men was estimated to be 838. The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer. The target group was further split into three age groups:
Citation formats
What makes an online service a social media service in Finland 2015
This statistic shows the results of a survey among the youth on what makes an online service a social media service in Finland in 2015. During the period under survey, nearly 85 percent of the respondents stated that the possibility to communicate with other users makes an online service a social media service.
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ebrand Suomi Oy, & City of Oulu. (February 24, 2016). What makes an online service a social media service among the youth in Finland in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/
ebrand Suomi Oy, und City of Oulu. "What makes an online service a social media service among the youth in Finland in 2015." Chart. February 24, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/
ebrand Suomi Oy, City of Oulu. (2016). What makes an online service a social media service among the youth in Finland in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/
ebrand Suomi Oy, and City of Oulu. "What Makes An Online Service a Social Media Service among The Youth in Finland in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2016, /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/
ebrand Suomi Oy & City of Oulu, What makes an online service a social media service among the youth in Finland in 2015 ÌÇÐÄÆƽâ°æ, /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/ (last visited August 03, 2026)
What makes an online service a social media service among the youth in Finland in 2015 [Graph], ebrand Suomi Oy, & City of Oulu, February 24, 2016. [Online]. Available: /statistics/599260/what-makes-a-social-media-service-among-the-youth-in-finland/
