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With almost ** Facebook fans, Generali was the most followed insurance company on Facebook in Italy as of ****. Second in the ranking of the most liked insurance companies on the social network in Italy, came UnipolSai Assicurazioni, which boasted ** fans. The two companies were also the leading insurance providers in the non-life segment in terms of gross written premiums. In this case, UnipolSai came first in the ranking with *** billion euros worth of gross written premiums, while Generali followed with *** billion euros.

Insurance premiums in Italy

The main source of income for insurance companies are written premiums, which correspond to the sums of money that customers pay in order to be insured. In 2019, the total value of gross written premiums in Italy amounted to *** billion euros.

Life insurance in Italy

The insurance industry is divided into two segments: life and non-life. Life insurance gives out a certain amount of money to the individual covered by the insurance policy or the nominated beneficiaries in case of events such as death, accidents and so on. The total value of gross written premiums in this segment in Italy amounted to **** billion euros in 2017.