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Between 2015 and 2016, ** percent of streaming services used in Italy were not legal. A Few years later, data suggest that the attitude towards streaming changed in the country. In 2018, ** percent of Italian users answering a poll stated that they would pay for a video streaming subscription, while ** percent was willing to pay for up to two subscriptions.

Streaming services and sources

Results of a 2018 survey among Italians showed that when choosing live video providers, the most relevant factor was the speed of the internet connection available. The price came second with ** percent of preferences. In general, about half of the individuals prefer to stream from websites or apps of broadcasters. **** percent of users would watch content from social networks, while **** percent of the users surveyed streamed content from game apps or websites.

What people stream

According to a 2018 survey, ** percent of Italian users love to stream TV series online. Also, sports games are quite popular. Lastly, tutorials and how-to videos are streamed by ** percent of users.