Information on base:
Base: respondents available online (Germany and EU residents in private households at main place of residence) from 14 to 69 years of age.
Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons
During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand generally play for you? Here you see several statements on the subject of brands of clothing. Please indicate for each one how much it applies to you personally. - If large quantities of an exclusive brand are sold, they are no longer interesting to me."
Citation formats
Survey on disinterest in exclusive brands in Germany 2015
This statistic shows the results of a survey on disinterest in exclusive brands sold in large quantities in Germany in 2013 and 2015. During the 2015 survey period it was found that roughly *** percent of respondents were not interested in exclusive brands if they were sold massively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Spiegel. (October 15, 2015). To what extent does the statement "If large quantities of an exclusive brand are sold, they are no longer interesting to me" apply to you personally? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/576852/exclusive-brands-desinterest-clothing-germany/
Spiegel. "To what extent does the statement "If large quantities of an exclusive brand are sold, they are no longer interesting to me" apply to you personally?." Chart. October 15, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/576852/exclusive-brands-desinterest-clothing-germany/
Spiegel. (2015). To what extent does the statement "If large quantities of an exclusive brand are sold, they are no longer interesting to me" apply to you personally?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/576852/exclusive-brands-desinterest-clothing-germany/
Spiegel. "To What Extent Does The Statement "If Large Quantities of An Exclusive Brand Are Sold, They Are No Longer Interesting to Me" Apply to You Personally?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2015, /statistics/576852/exclusive-brands-desinterest-clothing-germany/
Spiegel, To what extent does the statement "If large quantities of an exclusive brand are sold, they are no longer interesting to me" apply to you personally? ÌÇÐÄÆƽâ°æ, /statistics/576852/exclusive-brands-desinterest-clothing-germany/ (last visited July 30, 2026)
To what extent does the statement "If large quantities of an exclusive brand are sold, they are no longer interesting to me" apply to you personally? [Graph], Spiegel, October 15, 2015. [Online]. Available: /statistics/576852/exclusive-brands-desinterest-clothing-germany/
