Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
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Awareness of product placement on TV in the United Kingdom (UK) 2017, by gender
This statistic illustrates the share of respondents who were of the product placement symbol on TV in the United Kingdom (UK) in 2016, broken down by gender. Of male respondents, ** percent reported they had never seen the symbol before, compared with ** percent of female respondents.
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender." Chart. July 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Tv in The United Kingdom in 2017, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2018, /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender ÌÇÐÄÆƽâ°æ, /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/ (last visited July 30, 2026)
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender [Graph], Ofcom, July 7, 2018. [Online]. Available: /statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
