Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade
Characteristic
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C2DE
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Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
Citation formats
Awareness of product placement on TV in the United Kingdom (UK) 2017, by social grade
This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by social grade. Of ABC1 social grade respondents, ** percent had seen and were able to correctly identify the symbol, compared with ** percent of C2DE social grade respondents.
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade." Chart. July 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Television in The United Kingdom (Uk) in 2017, by Social Grade." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2018, /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade ÌÇÐÄÆƽâ°æ, /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/ (last visited July 30, 2026)
Share of respondents who had seen and were able to correctly identify the product placement symbol on television in the United Kingdom (UK) in 2017, by social grade [Graph], Ofcom, July 7, 2018. [Online]. Available: /statistics/569914/tv-programs-awareness-of-product-placement-by-social-grade-uk/
