Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group
Characteristic
Correct - product placement
Seen symbol, but not correctly identified
Not seen symbol
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-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
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* n (16-34) = 682; n (35-54) = 850; n (55-64) = 331; n (65+) = 450.
Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
Citation formats
Awareness of product placement in TV programs in the UK 2017, by age group
This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by age group. Of respondents over the age of **, ** percent had never seen the symbol before, compared with ** percent of 16 to 34 year-olds.
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group." Chart. July 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Tv in The United Kingdom (Uk) in 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2018, /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/ (last visited July 30, 2026)
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group [Graph], Ofcom, July 7, 2018. [Online]. Available: /statistics/569909/tv-programs-awareness-of-product-placement-by-age-group-uk/
