Burger King customers are those who eat there at least once a month.
Total sample information:
2020: 23,138 respondents, projection to 70.63 million
Information on the target group "Burger King customers"
3,893 respondents, projection to 11.69 million people
More information on the methodology can be found here.
Citation formats
Customers of Burger King in Germany, by frequency 2021
This data depicts the share of Burger King customers compared to the population in Germany as of 2021, by frequency. 4.3 percent of customers visited Burger King several times a week, compared to *** percent of the population.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Share of Burger King customers compared to population in Germany as of 2021, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/569294/burger-king-customers-germany-by-frequency/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Share of Burger King customers compared to population in Germany as of 2021, by frequency." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/569294/burger-king-customers-germany-by-frequency/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Share of Burger King customers compared to population in Germany as of 2021, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/569294/burger-king-customers-germany-by-frequency/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Share of Burger King Customers Compared to Population in Germany as of 2021, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/569294/burger-king-customers-germany-by-frequency/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Share of Burger King customers compared to population in Germany as of 2021, by frequency ÌÇÐÄÆƽâ°æ, /statistics/569294/burger-king-customers-germany-by-frequency/ (last visited July 23, 2026)
Share of Burger King customers compared to population in Germany as of 2021, by frequency [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/569294/burger-king-customers-germany-by-frequency/
