households with at least one person in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
The source notes that the survey question referred to: "If there ever have been bought goods for private use via the internet."
The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
The source defines the education levels as follows:
Low education level: "Primary education, VMBO (preparatory middle-level vocational education), first three years of Havo/VWO (higher general and pre-university secondary education), or assistant education (MBO-1)"
Mid education level: "Last years of Havo/VWO, MBO2, 3 and 4 (middle applied education)"
High education level: "HBO (higher applied education) and WO (university studies) and older educational programs which are comparable."
Citation formats
Share of individuals who shop online in the Netherlands 2012-2019, by education level
This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by education level. As of 2019, roughly 61 percent of people in the Netherlands with a low education level bought goods on the internet for private use.
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Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level." Chart. October 8, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019, by Education Level." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Oct 2019, /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level ÌÇÐÄÆÆ½â°æ, /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/ (last visited August 05, 2026)
Share of individuals who shop online in the Netherlands from 2012 to 2019, by education level [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: /statistics/561078/share-of-individuals-who-shop-online-in-the-netherlands-by-education-level/