* This question was phrased by the source as follows: "Looking at the list below, how important is each in your decision of which restaurant to choose?". Figures are the share of participants rating the importance as 8,9 or 10 out of 10.
Citation formats
Decision factors when choosing a restaurant in the United Kingdom (UK) 2014
These statistics show the most important drivers for consumers when choosing a restaurant to go to in the United Kingdom in 2014. Food was rated at the most important deciding factor, followed by consistency and service.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Pragma. (April 4, 2016). How important is each choice driver in your decision of which restaurant to choose?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/
Pragma. "How important is each choice driver in your decision of which restaurant to choose?*." Chart. April 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/
Pragma. (2016). How important is each choice driver in your decision of which restaurant to choose?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/
Pragma. "How Important Is Each Choice Driver in Your Decision of Which Restaurant to Choose?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2016, /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/
Pragma, How important is each choice driver in your decision of which restaurant to choose?* ÌÇÐÄÆƽâ°æ, /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/ (last visited July 25, 2026)
How important is each choice driver in your decision of which restaurant to choose?* [Graph], Pragma, April 4, 2016. [Online]. Available: /statistics/555145/restaurant-choice-drivers-united-kingdom-uk/
