* All deal values are calculated with exchange rates current as of May 5, 2015 (€0.90 = $1 = £0.66)
** All deal values are calculated with exchange rates current as of late April 2016.
Kit: 2014/15 - Warrior; 2015/16 - New Balance
Jersey: Deal now runs through 2018-19 thanks to a three-year extension announced in April 2015.
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Sponsorship revenue (kit, shirt) of the FC Liverpool 2014-2016
This statistic shows the annual revenue from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16. In the 2014/15 season, the kit sponsorship revenue of the FC Liverpool amounted to 38 million U.S. dollars.
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Forbes. (May 11, 2016). Average annual income from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16 (in million U.S. dollars)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/
Forbes. "Average annual income from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16 (in million U.S. dollars)*." Chart. May 11, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/
Forbes. (2016). Average annual income from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16 (in million U.S. dollars)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/
Forbes. "Average Annual Income from Sponsorship Deals of The Fc Liverpool in 2014/15 and 2015/16 (in Million U.S. Dollars)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2016, /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/
Forbes, Average annual income from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16 (in million U.S. dollars)* ÌÇÐÄÆƽâ°æ, /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/ (last visited July 27, 2026)
Average annual income from sponsorship deals of the FC Liverpool in 2014/15 and 2015/16 (in million U.S. dollars)* [Graph], Forbes, May 11, 2016. [Online]. Available: /statistics/540975/fc-liverpool-sponsorship-revenue-kit-shirt/
