* Total of consumers surveyed globally.
** The source adds the following information:
"WHAT IS DARK SOCIAL?
1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
Citation formats
Share of social shares by online channel in the UK 2014, by content category
This statistic displays the share of social shares by online channel in the United Kingdom (UK) in 2014, by content category. During the survey period, it was found that ** percent of content related to the arts and entertainment category was shared via Facebook.
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RadiumOne. (February 23, 2015). Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/
RadiumOne. "Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category." Chart. February 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/
RadiumOne. (2015). Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/
RadiumOne. "Share of Social Shares by Online Channel in The United Kingdom (Uk) in 2014, by Content Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2015, /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/
RadiumOne, Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category ÌÇÐÄÆƽâ°æ, /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/ (last visited August 05, 2026)
Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category [Graph], RadiumOne, February 23, 2015. [Online]. Available: /statistics/529563/share-of-social-shares-by-online-channel-in-the-uk-by-content-category/
