* Total of consumers surveyed globally.
** The source adds the following information:
"WHAT IS DARK SOCIAL?
1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
Citation formats
Share of social shares by online channel in Europe 2014, by content category
This statistic displays the share of social shares by online channel in Europe in 2014, by content category. During the survey period, it was found that ** percent of content related to the arts and entertainment category was shared via Facebook.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
RadiumOne. (February 23, 2015). Share of social shares by online channel in Europe in 2014, by content category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/
RadiumOne. "Share of social shares by online channel in Europe in 2014, by content category." Chart. February 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/
RadiumOne. (2015). Share of social shares by online channel in Europe in 2014, by content category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/
RadiumOne. "Share of Social Shares by Online Channel in Europe in 2014, by Content Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2015, /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/
RadiumOne, Share of social shares by online channel in Europe in 2014, by content category ÌÇÐÄÆƽâ°æ, /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/ (last visited August 03, 2026)
Share of social shares by online channel in Europe in 2014, by content category [Graph], RadiumOne, February 23, 2015. [Online]. Available: /statistics/529552/share-of-social-shares-by-online-channel-in-europe-by-content-category/
