| Characteristic | Share of shares by channel |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2015
More information
Region
Europe
Survey time period
August 1, to August 18, 2014
Supplementary notes
* The source adds the following information: "
WHAT IS DARK SOCIAL?
1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012,
to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
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