Digital Market Outlook: online vacation rental users by gender UK 2017| ��ƽ��

Share of online vacation rentals users in the United Kingdom (UK) in 2017, by gender

Characteristic	Share of users
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Release date

January 2018

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Region

United Kingdom

Survey time period

2017

Supplementary notes

The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.

Further information on methodology can be found

Citation formats

The graph illustrates the share of online vacation rentals users in the United Kingdom (UK) in 2017, broken down by gender. As of 2017, it was reported that the share of female online vacation rental users was at **** percent. An overview of all Digital Markets can be found here.
��ƽ��’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, ��ƽ�� offers additional insights into consumer trends and demographic structure of digital consumer markets.