| Characteristic | Share of users |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2018
More information
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.
The hotels segment includes hotels and professionally-run guest houses. These accommodations can be booked directly via the provider鈥檚 website, through a tour operator or an online travel agency (OTA). Well-known providers are Hotels.com, trivago, and Booking.com. Users represent the people booked the hotels, independent of the number of guests staying at the accommodation on that booking.
Offline bookings made, for example, in a travel agent鈥檚 office or by telephone are not included; a prerequisite for this segment is an online checkout process on the website of the accommodation provider. Furthermore, private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.
Further information on methodology can be found
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