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Share of digital device users in the United States who used multiple devices in path to purchase as of 4th quarter 2016

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Source

Release date

February 2017

Region

United States

Survey time period

4th quarter 2016

Supplementary notes

Transactions that involved two or more devices from first visit on the retailer’s website up to purchase given a 30-day period

Citation formats

U.S. cross-device share of e-commerce transactions 2016

Published by
Yihan Ma,
Feb 27, 2017
This statistic shows the share of digital device users in the United States who used multiple devices in path to purchase as of the fourth quarter 2016. During the survey period, it was found that tablet users were most likely to have used multiple devices in the path to purchase, as 36 percent of tablet buyers had done so.
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