* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
Citation formats
Online grocery shopping: willingness to try online automatic subscription 2014
This statistic shows the share of global consumers willing to try online automatic subscription for grocery shopping online in 2014, by region. Some ** percent of North American consumers indicated that they are willing to try online automatic subscription, compared to ** percent of European consumers.
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Nielsen. (April 1, 2015). Share of consumers willing to try online automatic subscription for grocery shopping online worldwide in 2014, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/
Nielsen. "Share of consumers willing to try online automatic subscription for grocery shopping online worldwide in 2014, by region." Chart. April 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/
Nielsen. (2015). Share of consumers willing to try online automatic subscription for grocery shopping online worldwide in 2014, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/
Nielsen. "Share of Consumers Willing to Try Online Automatic Subscription for Grocery Shopping Online Worldwide in 2014, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2015, /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/
Nielsen, Share of consumers willing to try online automatic subscription for grocery shopping online worldwide in 2014, by region ÌÇÐÄÆƽâ°æ, /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/ (last visited August 03, 2026)
Share of consumers willing to try online automatic subscription for grocery shopping online worldwide in 2014, by region [Graph], Nielsen, April 1, 2015. [Online]. Available: /statistics/514252/share-of-global-consumers-willing-to-try-online-automatic-subscription-for-grocery-shopping-online/
