* This question was phrased by the source as follows: "So looking at the following services, please could you say how often you typically watch each of these? - Video content you have paid for on digital or on-line stores (e.g. iTunes Store, Google Play etc.)" ** Share reporting "any watching."
Citation formats
Watching of videos bought from online stores in the UK 2015, by demographic
This statistic shows the share of respondents watching video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic. Among respondents from 16 to 24 years, ** percent answered they watch video content bought from digital or online stores.
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Ofcom. (December 31, 2015). Watching of video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/
Ofcom. "Watching of video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic*." Chart. December 31, 2015. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/
Ofcom. (2015). Watching of video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/
Ofcom. "Watching of Video Content Paid for on Digital or Online Stores in The United Kingdom (Uk) in 2015, by Demographic*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Dec 2015, /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/
Ofcom, Watching of video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic* ÌÇÐÄÆÆ½â°æ, /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/ (last visited August 03, 2026)
Watching of video content paid for on digital or online stores in the United Kingdom (UK) in 2015, by demographic* [Graph], Ofcom, December 31, 2015. [Online]. Available: /statistics/502597/viewing-of-paid-videos-from-digital-or-online-stores-demographic-uk/