Primetime TV channel switching behavior in the U.S. 2015| ��ƽ��

Which of the following best describes how you typically switch channels while you are watching a program on a regular TV during priemtime?

Characteristic	Switch during ads or breaks	Switch during program, ads, or breaks	Watch entire program and don't switch
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Source

Release date

September 2015

More information

Region

United States

Survey time period

2004 to 2015

Number of respondents

2004: n=696; 2008: n=552; 2012: n=510; 2015: n=500

Age group

18-49 years

Special properties

TV Viewers

Method of interview

Online panel

Supplementary notes

The original question was phrased by the source as follows: "Which of the following best describes how you typically swith channels while you are watching a program on a regular TV during the evening from 8 PM 'til 11 PM (7 PM 'til 10 PM CT/MT)"

The most recent survey was conducted between April 23 and May 5, 2015.
The source does not provide information as to the missing percentage points to 100 percent.

Citation formats

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on the trend in the behavior of television viewers when it comes to switching channels while watching primetime TV in the United States from 2004 to 2015. During the latest GfK survey, 46 percent of respondents stated that they would typically watch an entire evening primetime TV program without switching channels. The source reveals that this is partially the result of increased video-on-demand and streaming-video usage.

The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The , founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.