Australia: mobile phone services market share 2024| ��ƽ��

Operators' market share of mobile phone services in Australia from financial year 2010 to 2024

Characteristic	Telstra	Optus	Vodafone Hutchinson Australia	Other
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Release date

December 2024

More information

Region

Australia, Australia and Oceania

Survey time period

financial years 2010 to 2024

Special properties

retail market share

Supplementary notes

Australia's financial year runs from July 1 to June 30; for example, financial year 2017 starts on July 1, 2016 and ends on June 30, 2017.

Citation formats

Since 2010, Telstra has consistently achieved the largest market share of mobile phone service providers in Australia, recognizing a total share of between ** percent (in 2010) and ** percent (for the three years between 2014 and 2016). Recently, the company has seen a slight downward trend, recognizing a share of ** percent in 2024.

The Telstra Cooperation

Telstra Cooperation Limited is Australia’s largest telecommunications provider in terms of revenue. The company provides a variety of internet and mobile phone services, and their continued large market share can be attributed to good customer satisfaction ratings. In 2021, they achieved a score of ** percent for their internet service as well as **** percent for mobile phone services in 2018.

Smartphone ownership in Australia

A large proportion of the Australian population own smartphones. Smartphone ownership was close to *** percent for those aged 18 to 50 years. Most Australian internet users sent messages and made voice calls with their smartphone, with the share of mobile-only voice communications increasing across the country.