* Original survey question was phrased as follows:
"Thinking of the last app your child discovered, which of these ways influenced the way they found out about it? Please rank in order of importance if there was more than one influence".
The source adds the following information: " Notes: Percentage of respondents within each demographic group listing each option in their top 3 ranked in order of importance. E.g. 13.2% of respondents answering in relation to a male child felt that TV adverts were one of the top 3 influences for their child’s last app discovery."
Citation formats
Main sources of influence on discovering new apps by preschoolers in the UK 2015
This statistic displays the main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015. During the survey period, *** percent of responding parents or caregivers reported that social media was one of the top 3 influences for their child’s last app discovery.
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BBC, & University of Sheffield, & University of Edinburgh, & Dubit. (June 18, 2015). Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, und University of Sheffield, und University of Edinburgh, und Dubit. "Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015*." Chart. June 18, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, University of Sheffield, University of Edinburgh, Dubit. (2015). Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC, and University of Sheffield, and University of Edinburgh, and Dubit. "Main Sources of Information Influencing The Discovery of New Apps by Preschoolers in The United Kingdom (Uk) in 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2015, /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
BBC & University of Sheffield & University of Edinburgh & Dubit, Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015* ÌÇÐÄÆƽâ°æ, /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/ (last visited July 31, 2026)
Main sources of information influencing the discovery of new apps by preschoolers in the United Kingdom (UK) in 2015* [Graph], BBC, & University of Sheffield, & University of Edinburgh, & Dubit, June 18, 2015. [Online]. Available: /statistics/482622/main-sources-of-influence-on-discovering-new-apps-by-preschoolers-in-the-uk/
