| Characteristic | Share of respondents |
|---|---|
| Coffee pods are far too expensive | 35% |
| Pod coffee is for other people, it isn't really my thing | 27% |
| Coffee pods make better quality coffee than instant coffee, and they're worth the premium | 23% |
| I would buy coffee pods/a pod machine if they were cheaper | 18% |
| Coffee pods make a comparable quality coffee to that in coffee shops | 16% |
| Coffee pods make better quality coffee than ground coffee and are worth the premium | 9% |
| Coffee pods are very bad for the environment | 9% |
| Coffee pods do not make better quality coffee than instant or ground | 9% |
| Pod coffee is for people like me and my family | 8% |
| I've stopped using my coffee pod machine and make coffee using traditional methods | 4% |
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Source
Source
Release date
September 2016
More information
Region
United Kingdom
Survey time period
2015
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "The average price of a coffee pod is 24p in supermarkets and can be as much as 35p from manufacturers, such as nespresso. With this in mind, which of these statements do you agree with?"
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