Customer demographic groups at Debenhams UK| ��ƽ��

Demographic distribution of customers at Debenhams in the United Kingdom (UK) as of fiscal year 2015

NRS social classification*	Share of respondents
AB	35%
C1	31%
C2	19%
DE	15%

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Release date

October 2015

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Region

United Kingdom

Survey time period

Financial year ending August 29, 2015

Supplementary notes

Results may also include international customers (e.g. to online store). The source does not specify if data represents both UK and non-UK customers.
* Categories based on the National Readership Survey (NRS), where AB equals upper middle class and middle class social groups and DE equals working class and non-working social classes.

Citation formats

This statistic displays the demographic distribution of customers at Debenhams in the United Kingdom as of 2015. According to the annual report, 35 percent of Debenhams customers were classed under the demographic group AB (middle class and upper middle class). This group represented the second largest customer group behind C1 (lower middle class).

Debenhams is a British retailer selling clothing, furniture and other household items in a department store format. The brand owns and operates stores in the UK, Ireland and Denmark as well as franchises in other international locations.
Debenhams is a department store which was originally founded in 1778, one of the longest going department stores in the United Kingdom with a total of 165 stores located there. The brand also operates under the name Magasin du Nord in Denmark, as well as having a subsidiary in Ireland.
The most sought after products in Debenhams stores are their beauty products, which take in a total of 25 percent of their sales. Womenswear is second with a sales share of 16 percent.