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Pet food was the category with the largest market value in the pet care industry in the United Kingdom (UK), generating a market value of *** billion British pounds in 2023. Veterinary services had a market value of *** billion pounds in that year. 

Pet ownership in the UK

In the UK, approximately **percent of households own a pet, with the most popular pet type being a dog. In 2023, ** percent of UK households owned a pet dog, compared to ** percent who owned cats, and two percent who owned rabbits. As a result, the dog food market is the most profitable, valued at around **** billion British pounds.

Dog food in the UK

As of 2023, approximately ** million pet dogs were living in the United Kingdom. Due to the big number of dogs living in UK households, different brands compete in the dog food market in the UK, most notably Bakers and Tesco. In 2022, Bakers brands were dominating the market for dog biscuits, mixers, and treats. An estimated *** million people in the UK were using any Bakers product, compared to about *** million people buying dog biscuits, mixers and treats from Tesco. Bakers Complete was the leading brand of complete dry dog food in 2021.