Germany was the leading pharmaceutical market in Europe with a total revenue of nearly 59 billion euros in 2024. France and Italy followed with revenues of 45.6Â billion and 41.3 billion euros, respectively.
German pharmaceutical market
When the revenue of the German pharmacy market is broken down, it is prescription drugs that account for the majority of the revenues. Prescription medication accounted for around 42 billion euros of revenue, followed by pharmacy-only drugs at some 3.5 billion euros.Â
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BPI. (February 3, 2026). Revenue of leading pharmaceutical markets in Europe in 2024 (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/458845/european-pharmaceutical-markets-turnover/
BPI. "Revenue of leading pharmaceutical markets in Europe in 2024 (in million euros)." Chart. February 3, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/458845/european-pharmaceutical-markets-turnover/
BPI. (2026). Revenue of leading pharmaceutical markets in Europe in 2024 (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/458845/european-pharmaceutical-markets-turnover/
BPI. "Revenue of Leading Pharmaceutical Markets in Europe in 2024 (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Feb 2026, /statistics/458845/european-pharmaceutical-markets-turnover/
BPI, Revenue of leading pharmaceutical markets in Europe in 2024 (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/458845/european-pharmaceutical-markets-turnover/ (last visited July 26, 2026)
Revenue of leading pharmaceutical markets in Europe in 2024 (in million euros) [Graph], BPI, February 3, 2026. [Online]. Available: /statistics/458845/european-pharmaceutical-markets-turnover/